Google Pop up London

Rather than a bold stand-alone store, one of the biggest brands on the Internet has opted for a low-key shop within a shop, occupying less than 300sqft of the PC World/ Curry’s superstore on Tottenham Court Road. Google is almost entirely absent. The ‘Chrome Zone’ focuses on Chromebooks produced by Samsung and on the cloud-based Chrome operating system that they run.

Bright primary colours create a welcoming, playful tone, which contrasts with the sleek but serious Apple area nearby. Postmodern seats in front of the laptops entice browsing customers to linger and interact, while proactive staff are on hand to provide demonstrations and relaxed advice. (Fitch, Think-Google Pop up London)

(2012). Google Pop up London. Fitch-Think, [online] Available at: http://www.fitch.com/think/article.aspx?id=112 [Accessed 27 February 2012]

I feel in this display we can see how the understanding of one brand distinguishes it from another brand in the same area/store. In this case Google is distinguished from Apple by the use of colours and display.

Chanel Experience London

http://www.fitch.com/think/article.aspx?id=104

Hi... check out this amazing display at London's Chanel store! They have used the concept of Retail story telling. This storytelling style of display is an upcoming method of display these days. Another brand that used this was Timberland...you could view their display at <http://www.dexigner.com/24632>

In this Chanel display i like the way they have created an environment using materials, frangrances, bottles, adverts etc. related to Chanel.
Hope you like it...:)

The Roman Baths Shop

I loved this recent display by the M Worldwide Retail Agency, It was a retail display for the Roman Bath Shops, what i really liked is their use of similar kinds of texture, material and structure as the roman bath area. It gives a feel of the place and very nicely blends the shop into its surroundings giving a market appeal and not an isolated shop. Apart from that i think the display design brands the Roman Bath very well using a similar colour palette and lighting.

Hope you like it...and feel free to post your comments!

A day of glass...peek into the future!

"The source and center of all man’s creative power… is his power of making images, or the power of imagination.”

ROBERT COLLIER

http://www.youtube.com/watch?v=Sv1FD0SLwWc

I came across this wonderful video which is based on touch technology. I really like the details given to everything a person does or needs in a day and the way it has been teamed up with the use of touch and glass!

Enjoy :)

Counter Display - Bodyshop

Hi, I am posting a picture of a counter display that i designed for Bodyshop. It is a display used for storing lip balms. Before making the final design for counter display I researched about the brand identity of Bodyshop and tried to incorporate it into my design. Bodyshop is majorly about being natural and all their products are made from fruits and vegetables. Hence i used this in my design and made stickers of the various fruits used to make lip balms.
This display is made using acrylic and has external sockets for tester lip balms. The top lid is removable, inside there are six sections for storing lip balms. Some of the criteria for a good counter display is that it should be compact, easy to access since customers can easily pick up stuff they want to buy, it should be attractive enough for people to buy on impulse at the counter! I have tried to match the above criteria. This display rotates slowly and has a light at the base.

I hope you like it and feel free to post any comments!