How to become No.1 without increasing the number of stores?

Check this wonderful post on how Augmented Reality was used by Tesco in South Korea to become the No.1 department store.
Its interesting how they actually answered the brief.
You can view it at  http://www.youtube.com/watch?v=fGaVFRzTTP4&feature=youtube_gdata_player

Nike Display Concept- Breast Cancer Prevention

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NIKE PINK RIBBON RUNNER: This is a concept based on how exercise helps prevent breast cancer which was stated by in an article by the National Cancer Institute. Hence I worked on making a runner in the shape of the pink ribbon, which denotes “fight against breast cance.” It is quite interactive as the user has to run on the pink path, while the system automatically reads the measurements and foot size and shows the correct shoe as per the measurements on the screen in front. I feel this concept can be used in other products for branding. It is enjoyable and very easy to use as all you have to do is to run on it!

concept drawings for an augmented reality plug-in that can be used with Google Sketch up to create prototypes easily!

A day of glass...peek into the future!

"The source and center of all man’s creative power… is his power of making images, or the power of imagination.”

ROBERT COLLIER

http://www.youtube.com/watch?v=Sv1FD0SLwWc

I came across this wonderful video which is based on touch technology. I really like the details given to everything a person does or needs in a day and the way it has been teamed up with the use of touch and glass!

Enjoy :)