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NIKE PINK RIBBON RUNNER: This is a concept based on how exercise helps prevent breast cancer which was stated by in an article by the National Cancer Institute. Hence I worked on making a runner in the shape of the pink ribbon, which denotes “fight against breast cance.” It is quite interactive as the user has to run on the pink path, while the system automatically reads the measurements and foot size and shows the correct shoe as per the measurements on the screen in front. I feel this concept can be used in other products for branding. It is enjoyable and very easy to use as all you have to do is to run on it!
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