Hi...retail is all about representing a brand in an environment. I am doing a retail concept for Nike and was researching on its history and ddevelopment. I came across this wonderful video of how they hav evolved as a brand. Its the story of NIKE...in a very easy to understand and simple manner. After reading a lot of other stuff i feel this was the best to describe the history of a brand. Please view it..its very interesting....http://nikeinc.com/pages/responsibility
Great case study , thanks for sharing
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