The Cinderella Pumpkin Carriage

 The Cinderella Pumpkin Carriage:

This display is for celebrating Hamley's 250th anniversary and is a pop-up concept. The design is an iteration of my character shadow display concept using the concept of semiotics.

It is a pumpkin Cinderella Carriage where children can climb into and play with the interactive window. The window will have the numbers 2,5, and 0 arranged randomly. On touching the screen the numbers re-arrange to form shadows of cartoon characters. In this case shadows of characters from the story of Cinderella.

When analysed using Peirce’s Triadic Theory I feel that this will be a symbol as it has a conventional relationship with the story of Cinderella. In order to understand what the Pumpkin Carriage signifies we need to know the story of Cinderella. Also it acts an index to an extent to show the toys available in the store and also that the display if for kinds since it showcases characters from a kids’ story.

The images above show the developmental stages of my concept using drawing for communication and finally designing my concept using a 3D software.

Other iterations:

Magic Mirror Display:

This is a display of Magic Mirrors; these have corresponding frames of certain cartoons or Disney characters. The interactive touch screen in placed on the mirrors where people can interact with them. On touching them the shadows of characters appear as the numbers get re-arranged.

According to Peirce’s Triadic Theory I think that this display acts as an index to showcase the kinds of toys available in the store.

The Interactive Trampoline Display:

This is a Trampoline display where children can jump and touch the interactive screen on top, which has a random arrangement of numbers 2,5 and 0. On touching the screen the numbers re-arrange to form shadows of cartoon characters.

Using Peirce’s Triadic Theory I feel this Interactive Trampoline acts as a sign as it visually resembles the thing it signifies i.e; Trampoline. This again acts as an index to a certain degree as it signifies a place for children to play hence gives an idea about the toyshop.