IKEA.....real or not??

Brief: To design a concept using Augmented Reality for Ikea for a new and affordables a bedroom collection.

Criteria for my design:

·      New Media and Technology: The design should use Augmented reality.

·      Interactive: The design should be interactive and engaging.

·      Target Audience: The design should be audience specific and should cater to their needs and requirements. In this case it should be for the middle class families who want to furnish their bedrooms in a low budget and effective way. It should reflect a clear understanding for the customers thinking and mind set.

·      Effective: The design should be effective enough that customers like to use the interactive display and gain an in store experience.

·      Easy to Use: The display should be easy to use and understand.

Three rules for creating engaging experiences for customers
(Forrester Research)

Immediacy – getting the right content at the right time

Simplicity – use the right processes, and UI for the mobile channel

Context – relevant information for the stage of the buying experience

 Analysis based on the Criteria:

Option 1:

·      New Media and Technology: The design uses Augmented Reality and displays different patterns and designs onto the furniture kept in the display window.

·      Interactive: The design is quite engaging as it helps the customer to try out different looks of the bedroom colour and pattern.

·      Target Audience: I think this is very appropriate to the needs of the target audience as it gives them a variety to choose from before buying something which people want these days. They can visualize the room before going in for anything.

·      Effective: It provides a good window display experience as well will motivate customers to come into the store to have a look at other products available.

·      Easy to Use: The display is quite easy to use.

Option 2:

·      New Media and Technology: The design uses Augmented Reality and displays different arrangements of the room possible using the image of the actual room the customer wants to furnish.

·      Interactive: The design is quite engaging and helps customers visualize their actual room with the furniture they want to buy.

·      Target Audience: This is good for people who want to buy things for a specific room and confirm how the room will look before buying it.

·      Effective: It will be quite effective in promoting sale as people can see the room with the product before they buy something for it.

·      Easy to Use: The display is quite easy to use.

Option 3:

·      New Media and Technology: The design uses Augmented Reality and displays information about specific products the phone is pointed at.

·      Interactive: The design is quite engaging and gives information about the product along with its exporting location or special offers on the product. The customer can also share the product on Facebook and get others opinions on it.

·      Target Audience: This is good for people who want to know information about specific products, also to get their friends opinion on it before buying.

·      Effective: I think the people will get motivated to buy a product once they know about the product.

·      Easy to Use: The display is quite easy to use.

Option 4:

·      New Media and Technology: The design uses Augmented Reality and displays information about the store and products and offers available on them.

·      Interactive: The design is not quite engaging but gives an idea about the kind of products available at the store and where they would be placed inside. Also it tells about any kind of offers or sales available on the products.

·      Target Audience: This is good for people who are looking for specific products. They can see where exactly it is located in the store and go there directly. Also it is good to attract potential customers who can see the category of products available.

·      Effective: The customers will know where to go in the store to get the products they want. iT WILL MOTIVATE POTENTIAL CUSTOMERS INTO THE STORE.

·      Easy to Use: The display is quite easy to use.

EVALUATION

	New Media and Technology	Interactive	Target Audience	Effective	Easy to Use
Option 1	**	****	****	***	****
Option 2	****	****	****	****	***
Option 3	***	***	***	***	***
Option 4	*	*	*	**	**

Final Design Concept (Option 2)

Click a photo of the room you want to furnish or redesign, put your phone in front of the screen on the cube and view your room in 3D using augmented reality. Choose from options that become available on your phone on a sliding bar above the room image. See the changes in 3D again using augmented reality.