Want to design a good retail display?

PRINCIPLES OF RETAIL STORE DISPLAY:

·      The interiors, elements used, display shelves should reflect the image of the brand.

·      Visual merchandising should be uncluttered, logical and shoppable.

·      The products should be easily viewed and clearly identified.

·      The other elements used for display such as sofas, racks etc. should not take the focus off the main product.

·      The name of the brand can be used as a display element, or it should at least be reflected in the store.

·      The lighting used should highlight the product and should match the overall display.

·      The use of an interactive element adds to the brand experience.

·      Colours can be decided keeping in mind the brand image, the store, products and the total appeal of the store and experience.

·      Colours and materials add to the moods of the store.

·      The entire retail display can tell a story or theme to the customers to keep them interested in the store and its experience.

·      An experience can be made more exciting by creating speed and movement.

·      Using sharing options on social media sites can help in marketing the brand and its stores and products.

·      New and innovative substitutes for existing display elements add to the entire experience. For example using something else instead of regular mannequins in a clothes store.