RUN...RUN....RUN

Hi, please view my latest work for NIKE RUNNING and give your comments and suggestions.

This is a pop up store, which has an interactive wall 50m long that is gesture track technology sensitive. It has a menu at one end, which is a record of all the people who have run in front of the wall. The person has to select anyone from the list of names and speeds on the menu according to his capability and race with that person in front of the wall. The wall will track the running of the person and store the speed and result of the race. If the person is able to beat the selected opponent then the winner replaces his name on the menu. This is a good and interactive way to make people run as well as keep a record of all the people who have actually visited the store. Also it will motivate people to try harder next time. There is also an option for them to share their results on Facebook and tweet them as well.

The exterior is made from wood and glass. The shoe display shelf is visible from inside as well as outside because of glass. The modular set up of this pop up is quite simple, since it has been divided into 4 parts, which can be assembled easily. This can be set up near parks, beaches, lakes etc. whichever place people use to exercise and run.

I came to this final concept by using the process of creative thinking, iteration analysis and evaluation.  Finally the concept that fulfilled the criteria developed from the brief was my final concept that I further iterated and developed.

CRITERIA BASED ON THE BRIEF:
One Sport: The design concept displays one area of sport that the brand represents i.e. running.

            Revisit Encouragement: The display provides in incentive to the customer to revisit since, they can try and do better in the race with practice.

            Marketing Strategy: The concept tells the audience exactly what Nike Running wants to promote and encourages them to share their results with others through social media sites. This acts as a good marketing strategy and promotes the brand.

            Brand Engagement: The visitor is able to engage with the concept and hence is able to have a good brand experience.

           After Taste: Its human nature to want to achieve more and more, I feel through this display every person will want to beat someone better than him. Hence this interaction will leave an aftertaste of the brand experience.

 I have also uploaded some of my other design concepts out of which i selected the final one.

OPTION 1: DUSTBIN POP-UP STORE FOR NIKE RUNNING:

This is a pop-up store in the form of a dustbin. It can be set up close to a park or any area where people go for running or walking like a beach or lake in some places. It has a wired mesh wall on the exterior displaying all the unhealthy foods dumped into the bin. There are Nike Running shoes showcased on the wired mesh wall contrasting with the rubbish at the back. The shoes have a QR code on the display windows, which can be scanned for more information. The main concept behind this pop-up is to dump all unhealthy habits and start running to just do it!

On the inside the entire structure is wooden and is in the form of a running stadium with planks of wood used as benches for the stadium and the tracks being created with red sand, with a green circular patch in the centre of the store. The shoe trial benches represent the sitting stands at the stadium with a ramp next to them used for displaying shoes as shown in the image.

The store has a showcase zone even before entering the store so people know what exactly Nike running is all about. On entering it has a trial zone and finally a buying zone where people can

 OPTION 3: NIKE RUNNING TREADMILL POP-UP:

This is a treadmill pop-up store for Nike Running. It is something that uses a lot of new media and technology. It consists of 6 treadmill belts, which have biometric analyzers attached to them with touch sensitive mirrors in front. The person has to get onto a belt and start running, based on the analysis the system will provide suggestions of the perfect shoe for that person based on his body metrics and style of running. These options will be shown on the mirror in front along with his reflection. He can choose the shoe he wants to try on by gesturing in front of the mirror. On doing that he can virtually try on shoes and see how they look on him while running. These is also an option to share with friends on Facebook and get comments and suggestions. Also the shoes can be bought there itself by the pay option.

OPTION 4: NIKE RUNNING POP-UP:

This is a pop-up in a bus. The bus has a not in service and a no entry sign on it stating that start running and walking. It has maps of walking routes in the front motivating people to walk. The shoe prints on the bus indicate walking and the bus showcases Nike Running shoes.

OPTION 5: NIKE CYLINDER POP-UP:

This is a cylindrical structured pop-up, where the outer wall of the store is interactive. I have designed 2 interactive experiences. The first one is a shoelace animation where on running around the wall, which is gesture track sensitive, the shoelace animates into a running stick figure. The second one is based on the Nike Fuel station band concept, which turns red to green if the goal set has been achieved. In this the wall has light bulbs arranged as pixels. On running around the wall with the speed set with the speed setting panel at the bottom the lights turn from red to green. Initially they turn red and on coming close to the goal set the lights start turning green. So colour patterns are created and stored in the data memory. Also these can be shared with friends on Facebook and can be tweeted as well. Also this will help the brand collect data on how many people visited that store and on the number of people who used the interactive wall. Marketing will also happened when people share it with more friends on the social media sites.