Friday, 27 December 2013

How to make ' not so cool ' place cooler!!

BANKS!! a place we go only if we have work or need answers to certain issues. Infact with the introduction of online banking and other mobile services it has become even less important to visit our bank branch.
How about a little innovation in retail experience of banks....to jazz them up a bit and make them a place people want to visit more often and want to go to for other things than just banking.

http://www.banktech.com/channels/focus-on-innovation-umpqua-bank-views-in/222600986

Some of the innovation strategies that i personally would like to see in banks:

A cafeteria!!- All of us would love to sit and read or do our personal work in a nice cozy place with a hot cup of coffee.

A display of products that we like to touch, see, pick up, read about - Rather than boring long documents to read, it is more engaging to have all the products of the bank such as car loans, personal loans etc. in tangible product format, something that can be taken home and seen.

Technology and fun - A wall full of ipads showcasing various services and products offered by the bank.

Fun props and installations that change with seasons or festivals...so the bank doesn't feel very static!!

Something for everyone who visits the branch.

Sunday, 22 December 2013

A retail display closer to reality....for some people!

The retail world is open to all..then why only make mannequins look non-realistic and perfectly designed?
A beautiful video on how handicapped people were measured to create mannequins that resembled them.
Watch the video at http://www.upworthy.com/i-bet-these-people-never-expected-to-be-models-but-the-results-are-so-gorgeous-2?g=7&c=ufb1

Another idea that sprung up while i was watching this video was that the way people have special stores for over sized people why not come up with special dedicated stores for handicapped people or people with some kind of disability. Coming to special spaces for them where they could experience the brand and its products, socialize with other people with similar thoughts and ideas. Also a place to become a little more in touch with life for all of us and enjoy all as one in a wonderful retail experience.