The Cinderella Pumpkin Carriage

 The Cinderella Pumpkin Carriage:

This display is for celebrating Hamley's 250th anniversary and is a pop-up concept. The design is an iteration of my character shadow display concept using the concept of semiotics.

It is a pumpkin Cinderella Carriage where children can climb into and play with the interactive window. The window will have the numbers 2,5, and 0 arranged randomly. On touching the screen the numbers re-arrange to form shadows of cartoon characters. In this case shadows of characters from the story of Cinderella.

When analysed using Peirce’s Triadic Theory I feel that this will be a symbol as it has a conventional relationship with the story of Cinderella. In order to understand what the Pumpkin Carriage signifies we need to know the story of Cinderella. Also it acts an index to an extent to show the toys available in the store and also that the display if for kinds since it showcases characters from a kids’ story.

The images above show the developmental stages of my concept using drawing for communication and finally designing my concept using a 3D software.

Other iterations:

Magic Mirror Display:

This is a display of Magic Mirrors; these have corresponding frames of certain cartoons or Disney characters. The interactive touch screen in placed on the mirrors where people can interact with them. On touching them the shadows of characters appear as the numbers get re-arranged.

According to Peirce’s Triadic Theory I think that this display acts as an index to showcase the kinds of toys available in the store.

The Interactive Trampoline Display:

This is a Trampoline display where children can jump and touch the interactive screen on top, which has a random arrangement of numbers 2,5 and 0. On touching the screen the numbers re-arrange to form shadows of cartoon characters.

Using Peirce’s Triadic Theory I feel this Interactive Trampoline acts as a sign as it visually resembles the thing it signifies i.e; Trampoline. This again acts as an index to a certain degree as it signifies a place for children to play hence gives an idea about the toyshop.

A very interesting story about Nike

Hi...retail is all about representing a brand in an environment. I am doing a retail concept for Nike and was researching on its history and ddevelopment. I came across this wonderful video of how they hav evolved as a brand. Its the story of NIKE...in a very easy to understand and simple manner. After reading a lot of other stuff i feel this was the best to describe the history of a brand. Please view it..its very interesting....http://nikeinc.com/pages/responsibility

Being Digital??

Check out this wonderful blog post by Sam Martin. It is about how the future is going to be influenced with new media and technology. It is amazing to see the extent to which they have imagined! If you think the present is the highest technology can go...then look at this!
http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

Fun with retail!!

Have you ever played games by just holding up your shoe to the computer screen?....here is a video which shows the blend of augmented reality with retail where you can play games and win prizes!!

There is another video on this page about Lego and playing games using augmented reality by jus holding the box up to a screen. You can view all the pieces available inside the box before buying it!
Watch all this at http://www.augmentedrealityvisor.com/retail-display.html

I am planning to think of retail concepts blended with augmented reality so they can be made more interactive and fun for the user. Hence i am trying to research on the existing uses of augmented reality.

I will be posting my design concepts very soon:)

Ever painted a window display??

Hi, I came across this wonderful video of an artist painting a window for a store wIndow display. Ikiru a traditional Japanese store in New York had an artist Yoko to come and paint their window. This was a wonderful way to engage the public. Since it would attract everyone's attention who passes by the store it was a good way of marketing. Check out the video at http://www.yatzer.com/vow-33-yoko-furusho-live-in-barcelona

I feel this concept can be used to engage audiences outside the store. Not only painting but other things like drama, dance etc can also be used to attract people into the store. For example some kind of games can be used in a kids store to attract children. Or in a sports store maybe an element of sports can be used to make it more interactive.